All work
Case study
Food & Beverages · Product Launches · Influencer Marketing
Making a Product Experience Worth Discovering.
Costa Coffee · Blisstachio Creator Seeding
Costa Coffee operates in coffee and café experiences.
01
The business context
Costa Coffee operates in coffee and café experiences.
A creator-seeding activation around the Blisstachio product.
02
The strategic logic
Food and beverage creators can communicate product experiences through tasting, presentation, occasion-led content and social discovery.
03
The execution
Creator-led product discovery and seeding activity.
What this demonstrates
Food and beverage creator marketing becomes more compelling when content communicates the experience of trying the product.
Related campaigns
FMCG & ConfectioneryCase study
When a Simple Idea Becomes a Cultural Conversation.
#DoNothing
~120M impressionsView
FMCG & SnackingCase study
From Celebrity Relevance to Creator Conversation.
Oreo x MS Dhoni
15 creatorsView
BeveragesCase study
Turning Everyday Consumption Into Social Relevance.
FMCG Creator Activation
~60M viewsView