All work
Case study
Gaming & Consumer Technology · Influencer Marketing
Performance Meets Gaming Community Credibility.
HP Victus · Gaming Creator Activation
HP Victus operates in gaming laptops and related computing products.
Campaign at a glance
- 30
- Influencers
- ~32M
- views
01
The business context
HP Victus operates in gaming laptops and related computing products.
A gaming-focused creator activation using relevant technology and gaming audiences.
02
The strategic logic
Gaming creators can demonstrate product performance, gameplay experiences and device capabilities in formats relevant to their communities.
What this demonstrates
Gaming campaigns benefit from creators whose content and credibility are aligned with the product’s intended audience.
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