Making Electric Mobility Part of the Conversation.

Ola Electric · Holi conversation campaign

Amplification of a Holi-period leadership address across startup, business and finance communities.

Campaign at a glance

The business context

Ola Electric operates in electric two-wheelers.

A distributed social-content activation involving meme and community pages.

Cultural content can introduce mobility-related conversations into different audience communities.

The creative work

What this demonstrates

Emerging consumer categories can use distributed content to participate in broader cultural conversations.

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