All work
Pronto
Case studyConsumer Services · Meme Marketing
Making Consumer Services Visible Across Digital Communities.
Pronto · Hyperlocal service awareness
City-relevant, news-style content highlighting on-demand house help and building awareness across local audiences.
Campaign at a glance
- 70
- Pages
- ~15M
- views
01
The business context
A distributed social-content activation involving community and meme pages.
02
The distribution
Consumer-service communication can benefit from content that connects the service proposition with familiar audience situations.
The creative work
See the work live
What this demonstrates
Distributed content can support service awareness when the message is relevant to the audience and platform.
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