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Case study

Skincare · UGC

Skincare Content That Works Beyond a Single Post.

Asaya · Skincare Creator Content

Asaya operates in skincare, where product understanding, application and routine relevance influence consumer consideration.

Campaign at a glance

45
Content pieces
12M+
views
4.25%
engagement

01

The business context

Asaya operates in skincare, where product understanding, application and routine relevance influence consumer consideration.

A creator-content activation built around skincare communication and product visibility.

02

The strategic logic

Skincare creators can communicate product usage, routines and relevant consumer needs through demonstrations and educational content.

03

The execution

The campaign generated 45 content pieces.

What this demonstrates

Creator content can provide value beyond initial reach when it is developed around clear product messages and reusable creative formats.

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