Personal Care · Creator Commerce · Influencer Marketing
From Product Discovery to Shopping Consideration.
mCaffeine · YouTube Shopping Creator Activation
mCaffeine operates in personal care, including body care products with distinctive product propositions.
Campaign at a glance
- 50
- Creators
- 50
- Content pieces
- 2.5M+
- views
01
The business context
mCaffeine operates in personal care, including body care products with distinctive product propositions.
A YouTube Shopping activation using creator content to connect product discovery with shopping consideration.
02
The strategic logic
Video creators can demonstrate products, explain their relevance and help consumers move from content consumption toward product exploration.
03
The execution
The campaign involved 50 creators producing 50 content pieces.
What this demonstrates
Creator commerce requires alignment between product storytelling, creator credibility and the consumer’s shopping journey.
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