All work
Case study
FMCG & Beverages · Meme Marketing
Building Relevance Through Youth Culture.
Pepsi · Yeh Dil Maange More
Nostalgic, relatable meme content connecting the iconic brand line with everyday moments and younger audiences.
Campaign at a glance
- 25
- Pages
- ~4.45M
- views
01
The business context
Pepsi operates in carbonated beverages and frequently participates in entertainment and youth-oriented cultural contexts.
A distributed social-content activation.
02
The distribution
Meme and community content can connect beverage communication with entertainment, humour and familiar social conversations.
The creative work
See the work live
What this demonstrates
Youth-oriented FMCG campaigns benefit from content that feels relevant to the audience’s existing cultural environment.
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