Men’s Grooming & Fragrance · Meme Marketing
When Brand Communication Becomes Internet Culture.
Wild Stone · Meme-Led Cultural Activation
Wildstone operates in men’s fragrance and grooming, a category associated with confidence, identity and lifestyle.
Campaign at a glance
- 5,000+
- meme content units
01
The business context
Wildstone operates in men’s fragrance and grooming, a category associated with confidence, identity and lifestyle.
A large meme-led activation using culturally relevant content formats.
02
The execution
The campaign material references more than 5,000 meme content units.
03
The distribution
Meme content can connect grooming brands with humour, relatable situations and social conversations.
What this demonstrates
Cultural distribution works when the creative idea is relevant to the audience and adaptable across different communities.
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